According to a recent study, there's a weird connection between dressing like you kill it at the gym, and actually killing it at the gym.
Ever notice how so many women these days are rocking workout tanks, yoga pants, or high-tech running shoes even when they’re just picking up dry cleaning, or on the school run?
Sure, wearing workout clothes outside the gym is somewhat trendy, in fact they've now coined their own category called athleisure wear, or active wear.
But there might be something else to it. Seems they’ve tapped into a real psychological phenomenon called “enclothed cognition,” which suggests that the clothing a person wears can trigger mental changes that positively affect their performance.
There’s not a huge volume of research on it, but one recent study from Northwestern University in the US took a look. Study authors discovered that when participants donned a lab coat, they performed attention-related tasks better than when they wore regular street clothes. True, a lab coat isn’t the same thing as a sports bra. But in a recent interview with The Atlantic, one of the study authors said he thought putting on workout clothes could have a similar effect on your workout motivation.
Researcher Hajo Adam says: “It’s all about the symbolic meaning that you associate with a particular item of clothing. I think it would make sense that when you wear athletic clothing, you become more active and more likely to go to the gym and work out.”
Fitness fashion is a mega-growing business these days, as you’ve probably noticed, with Lululemon and other stores popping up like frozen yogurt shops and juice bars. But you don’t have to spend major bank to snag the effects; you can get the results with anything from the FitAttic collection that makes you feel sporty and confident.